10 Pre-show Tips for Trade Show Magicians
So now you’ve got the gig what’s next? Well here are a few points that might help:
1. Meet with the client at least once before the show if there’s time. Make sure you know exactly what they want and talk through script ideas if you have them in place. I would always try to avoid “walking through” a half prepared idea as it may not come across in the office environment. Some people feel that charging for these meetings is worthwhile, personally I see it as part of the service and if you charge a good daily rate for the show then you can afford to be “all inclusive.”
2. Do your homework. Ask for and read everything that the client will have on the stand during the show, (or at least look at it). Even if you don’t remember most of it it will help you understand the current approach your client is taking and which particular products they’re focusing on at the show other than the one (s) your pitching. One of the things that I love about trade show magic is learning about other businesses and how they operate.
3. Pick you position. If you get the opportunity have a look at the stand deign and offer advice as to where you will be best situated. If you can be “built into” the stand that’s even better as it gives you instant kudos and makes attracting people a lot easier.
4. Be heard. Try to get a sound system if you can or “hire” them your own for a small additional fee. Amplification not only saves your voice but it means you can relax the tone of your voice and bottom line it will help you attract a bigger audience.
5. Make it official. Send a contract to the client outlining what style of show you will do and your fee structure.. Are you working continuously or just on the hour? You need to have it signed and sealed so nobody has an unpleasant surprise. It’s important to have a set of terms & conditions that outline what happens if the show is canceled etc. that the client will read before they send a signed copy back to you. Also you it’s a good idea to have the client look over your finished scripts for the show so they know what you’re going to be doing. Obviously only do this if you’re SURE that you will present the routine you’re showing them. If it’s just an idea then don’t sell it a s a certainty.
6. Lead times. If you’re providing “magic gifts” for the client to give away make sure you have enough time to get them produced and delivered. Get them delivered to your own address whenever possible as then you can have a look at the quality for yourself and deal with any problems. Also if you had to over order then you can keep hold of the surplus as examples to show future clients. Send the client some samples but take them to the show yourself – it’s the only way you can be sure they’ll get there.
7. Rehearse your branded pitch! Okay I know it sounds like a no brainer but if you’re unsure about the pitch then I guarantee that by the afternoon of the first day you’ll be doing ambitious card and the branded trick will be consigned to the close-up case. It’s happened to me many times and it will leave you feeling unsatisfied about the show even if the client is happy. Even if you know the trick well you still need to rehearse it with the new, branded script or you could find yourself slipping into your normal routines. You should also rehearse your “build” routines and lines, which will help you attract a crowd. “What brings you to the show today?” is a standard “open” trade show question – surely we can be a bit more creative.
8. Book you car parking in advance! Boring I know, but it will save you quite a bit of money, (especially at shows at ECO in London). If you can get a extra bit of cash for accommodation instead letting the client sort it out, then do. Firstly you will normally be able to book cheaper and closer than the hotel the client is using and secondly the client will probably want a few drinks in the evening which isn’t always the best idea. If you’re in a different hotel you can make your excuses and leave at a reasonable time.
9. An old favorite. If you have new shoes wear them in before the show. The same goes for new shirts – wash them before the show. Trust me 3 days on your feet is tough in the best conditions why make it tougher.
10. Arrive safely and on time. If you can travel to your hotel the day before the event even if it’s only a couple of hours from where you live. Getting up at 5 is not impossible but a long day just got a hell of a lot longer.
So there you go, not exactly rocket science but hopefully useful. If you have any tips of your own or any comments I’d love to hear them.
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