Competence.
Our profession is full of competent magicians. They’re good enough to keep the client happy and they do a good job. They perform a small number of tricks very well and always receive good feedback from the audience. They charge a good fee and are worth the fee they charge. They will have a nice photo of themselves on their website.
They never take risks.
They are not original.
They are not funny.
They are not dramatic.
They do not tell stories.
They are not performers.
They do not think outside of the tricks.
They think the magic is the most important thing.
They are not great.
Are you a competent magician?
I’m terrified of competence, I fight it every day.
Inspired by Seth Godin
