Peter demonstrated he is more than just a magician; combining his magic with an eloquent sales pitch developed by researching both the market and our sales materials. He has the knack of connecting his magic tricks to USP’s and benefits of our encrypted data storage products, which promoted them in a different way whilst helping people to engage in conversation and generating further awareness for our brand and products.
In June I had the pleasure of joining iStorage to present on their stand at Infosec 2016. This is the second show this year that I have represented iStorage, the first being at BETT at the beginning of the year.
The show was, as always, very busy. Not only with show visitors but with trade show magicians – 12 in all! Now you might think that having so many magicians there would make life difficult but on the contrary. We all have our own styles and approaches and many of us are good friends.
The result was a great 3 days attracting crowds for my client and some downtime with mates – perfect!