Having been a professional conjuror for over 20 years now I have become familiar with the objections some people in the business world have to hiring a magician for anything other than pure entertainment. The truth is I can’t blame them for missing the link between the magic world and theirs.
The magician on the other hand is desperate to cross the line that divides entertainment and business.
Corporate magicians worldwide claim to teach the “powers of persuasion” or the secrets of reading a person’s inner most thoughts so that you can implement these skills in your business, and it’s all wrapped up in the “infotainment” framework. Now I don’t want to rain on anybody’s parade but the bulk of this information is reverse engineered, coming from psychology and then adapted to the magic or the magic adapted to it. In truth any demonstration of reading a persons body language or predicting their actions is more than likely assisted by a few magical secrets that won’t be in the handout or in the book that’s sold at the back of the room.
That is not to say there is no value in these types of presentation, any information delivered with passion, integrity and the goal of actually improving the lives of an audience is worthwhile. If the magician and the magic serves to make it more memorable then it’s a job well done.
Which brings me to the crux of the matter:
What does magic mean to your business and what does it offer in terms of serving you outside of the realms of entertainment?
Magic is a platform, a blank page on which you can write any story you like. The right effect, (magic trick to non-magicians), provides the bare bones of a story, a beginning a middle and an end. There is an introduction, a climax and a resolution to even the simplest piece of magic and the role of the magician is to act as the story teller out in the open and the puppeteer behind the curtain.
If you watch much magic you will notice that the majority of presentations, even from the best and most famous magicians are descriptions of the plot, just the bare bones. They very rarely have a sense of theatre or story and the reason is that as the magician we put the effect at the centre of what we do because that IS what we do.
For you my corporate booking friend, there may be a different purpose. You may want to motivate your staff, plant an idea in the minds of possible clients or just tell the world how great your service is, this is your story and now you need the story teller. If you story is clear, if there is a problem solved or a conflict for which you have the resolution, in fact as long as you do have a story then there is, I promise you, a piece of magic that will slide into it like a hand into a glove. If the hand and the glove are not a perfect match then you will need an experienced story teller, (read amazing magician), who can weave any loose ends together until the fit is right.
Magic is about people and people are what make business possible.
Magic is about stories and stories change features into benefits, information into emotion.
Magic is about exceeding expectations. Isn’t that what your business is all about as well?
Let me know what you think, or if you would like to learn more about telling your company story in a compelling way then please get in touch – if not that’s fine too.